Princeton Merchants Association

Our mission is to create a vibrant and sustainable local economy in Princeton by attracting, nurturing, and maintaining a mix of businesses that serve the economic, social and material needs of our community and make Princeton a great place to live and work.

Whole Earth Center

The Whole Earth Center is a community-based natural foods store. Founded by a group of local environmental activists, the store was started with two goals: to provide a place where Princeton-area residents can buy environmentally friendly foods and household products and to generate money to fund environmental projects and organizations. Thanks to the support of our community, that is exactly what Whole Earth has been doing since 1970.

As a locally owned independent retailer, we work closely with other businesses in our town to support organic farming, school gardens, bicycling, recycling, energy conservation, and other community friendly activities. Over the years Whole Earth has funded a wide range of innovative environmental education projects. We also provide a place where community members can learn about environmental issues and where they can take action to voice their support and concerns.
We invite you to visit our store to shop for the finest fresh and healthful locally grown, natural, and organic foods, dine in our vegetarian cafe, and learn more about environmentally friendly living.

360 Nassau Street, Princeton, NJ 08540   609-924-7429


PO Box 584   Princeton, NJ  08542

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