Social Media Stat of the Month - Reply for Rewards
According to this post on Twitter’s blog, 77% of the platform’s users feel more positive about a brand when their tweet has been replied to. Should this be surprising? Not really, because humans are social creatures after all.
Be mindful of the influential power that acknowledging and interacting with followers can have. Show your audience that you are listening to them and recognize their importance to your business.
Should you answer every single one of your followers’ attempts at contacting you via social media? Not necessarily. Remain professional when representing your brand via Twitter, Facebook, or any other channel. Try to focus your attention on responding to audience members that are contacting you regarding topics directly related to your business. These are the people that are curious about your business and perhaps are the easiest to convert into loyal customers.
Don’t consider operating your business’s social media accounts as a collection of small transactions. Instead, consider the audience engagement process as something that is ongoing and requires steady upkeep. Even if you log in to an account once per day, make an effort to give your followers due diligence and interact with them.