Get the most out of Instagram's new multi-photo posts
Instagram’s newest feature is here and now users can include up to ten photos and/or videos in a single post. Prior to this, posts could only consist of a single photo or video and a caption to accompany it. Multi-photo posts open the door for brands to better showcase business practices, products, and services that they offer to customers.
However, as with any new social media feature, capitalizing on the full potential of multi-photo posts requires careful strategy and planning. It is important to create multi-photo posts with a clear direction in order to generate the returns you are seeking.
The following are some ideas for you to consider when creating a multi-photo post:
Use it as a Catalog
Businesses that sell or market products with a high level of visual appeal such as those involved in the fashion, food service, real estate and arts industries can benefit greatly by using multi-photo posts to create a mini-catalog that gives followers a deeper look at the products they offer. For example, a fashion retailer can use a multi-photo set to showcase a lookbook of their latest arrivals. Reading about a high-end clothing boutique’s newest arrivals in a post will not interest potential customers nearly as much as viewing a multi-photo post containing a few images of the pieces. A restaurant can advertise their daily specials with a mini visual menu. Real estate agents can upload multiple photos of a specific property they are trying to sell to give potential buyers a greater idea of the listing before contacting them. An arts organization can show off their newest exhibit from multiple angles to entice potential visitors to come see the works in person.
Use it to tell a Story
Perhaps your brand’s greatest marketing appeal comes from action rather than visual materials. In this case, use a multi-photo post to communicate your organization’s value and involvement in the local community. Is your nonprofit participating in a charitable endeavor this week? Take some photos, shoot some video, and bundle them together in a multi-image post to communicate your mission statement and why participating in that activity means so much to the organization.
Cover an Event
Does your business host a number of different events? Perhaps you find yourself frequently traveling to business meetings, appearing at trade shows or vendor markets. Maybe you are involved in music, dance, or theater and are gearing up for the next performance. Regardless of the occasion, multi-photo posts allow you to cover an event on Instagram like never before. String a collection of photos together in a single post to showcase the event highlights in a compact, concise, and stylish manner.