Social Media Stat of the Month - Instagram Ads are Conversion Kings!
According to a BlueCorona report from April 2017, over 120 million Instagram users visited a website or engaged with a business based on a sponsored ad on the platform! Rather than using pop-ups or swarming your feed with sponsored content, Instagram tastefully inserts advertisements in between your friends’ selfies and vacation photos by designing their ads to match the same design and format as a normal post. You can like, comment on, and share a sponsored post as if it were one made by a regular user. However, to stop the scroll and grab a follower’s attention through Instagram ads, there are a few important factors to consider.
Want to create a conversion powerhouse of an Instagram ad? Here are some tips:
Know Your Goals
Why are you creating an Instagram ad? If you want to spend money to sponsor a post of your own, you should be approaching this investment with a strategy. Define the goals you want to accomplish and determine what you would consider a successful return on investment from your advertisement beforehand.
Identify Your Audience
With sponsored Instagram posts, you can select a target audience based on narrow demographics. Before launching the ad, you have the option to target it to certain people based on factors like location, age, gender, language, and interests. For example, if you are a toy store in Princeton that wants to market to parents of young children, you could target your ad to men and women between the ages of 18 and 35 in Mercer County with an interest in children’s toys.
Make it Look Like a Normal Post
An Instagram ad should look like any other post on your profile. This is a great way to integrate your content into your target audience’s feeds. You would take a picture of your seafood restaurant’s delicious new lobster rolls, sponsor that post, narrow your target demographic to seafood lovers in New Jersey, and promote it with a link back to your website.
Don't Rely on the Ads for All the Heavy Lifting
Treat sponsored ads on your Instagram account as a helping hand rather than the marketing juggernaut. In addition to issuing paid promotions through Instagram, continue to post other content on your account to keep a steady influx of follower engagement coming your way. Remain available to your followers, and do not forget to reply to their comments and messages to keep the conversations going!