Social Media Stat of the Month: Timing is everything - best times to post on social media!
Chef Dave is a master culinary artist who serves as head chef of a fine dining establishment in suburban New Jersey. Always the night owl, he stayed up until 3AM one night perfecting his newest dish that he was sure his customers would love. After all the finishing touches were completed, he took a photo with his smartphone and posted it to Instagram.
The next morning, Chef Dave woke up expecting to see at least 200 likes on the photo of his newest dish. With over 5000 followers on his Instagram account, he didn’t think that expectation was unreasonable. However, when he went to check the photo he posted that night, less than 50 users liked the picture!
What went wrong? Chef Dave posted a photo to his Instagram account during a time where most of his followers would likely be asleep! Posting on your social media accounts while your target audience is not awake to engage with your content may not necessarily be the most practical or beneficial idea. Had he posted it closer to noon, when his followers would possibly be scrolling their feeds on their lunch breaks, he could have had better luck with hitting his 200 likes goal.
The moral of the story: Don’t be like Chef Dave. Post to your brand’s social media accounts at the right times!
SproutSocial has an in-depth guide that details the best times to post your content on social media for each of the major platforms. Here is an overview of the best times to post on each platform:
- Facebook: Any day between 9 am and 3 pm. Thursday at 1 pm is most active time.
- Twitter: Any weekday between noon and 3 pm. Monday through Thursday are strongest.
- Instagram: Monday through Friday at 2 am, 8 am, 5 pm, and 10 pm; Saturday and Sunday at 2 am, 8 am, and 5 pm.
- LinkedIn: Tuesday through Thursday at 7 am, noon, and 5 pm.
Remember to stick to these times for each platform to best boost your chances for audience exposure and engagement. You could also use a social media scheduling software such as HootSuite or Buffer, which allow you to pre-schedule posts at select times so that you’ll never miss a beat!