Should you be using an Instagram Business account?
If your business is currently using a standard Instagram account, it might be time to take things to the next level and switch it over to a business account. Don’t worry! You don’t have to create a new account to do this. From your profile page, click the gear on the top-right of your screen to open your “Options” menu and click “Switch to Business Profile.” Instagram will then prompt you to enter a few tidbits of extra information, such as business contact info, and your profile is transformed!
Making the change to a business account, however, is so much more than just adding a contact button. With a business account, your company gains the following benefits:
- Real-time metrics on how your stories and promoted posts are performing throughout the day.
- Insight into how your followers interact with your content.
- Add business information such as hours, phone number, etc.
- Create shoppable tags within your photos to take potential customers right to your site!
Though these extra features may at first seem like small bonus add-ons, don’t discount their immense value. Each one is designed to help you grow your brand’s presence:
Instagram for Business’s real-time metrics allow the user to see how stories and promoted (paid) posts perform throughout the day. This enables you to track each one to make sure you are getting the best return on your investment. If a sponsored post is not generating positive engagement for your brand, then you will have the data to make the decision as to whether or not you want to continue paying for that ad.
Insight into How Followers Interact with Your Content
Gathering data on how your followers interact with your content is a useful tool if you want to increase your Instagram audience size. Are they liking certain types of photos the most? You can find out with Instagram for Business and use this data to better assist you in deciding what future content you will share in attempt to grow your brand’s social presence.
Displaying your business hours, email address, phone number, or other important information on your Instagram for Business profile invites your followers to contact you directly in more ways than private messaging. Would you prefer that your followers email or call you rather than comment on your photos or direct message your profile? The contact options available to Instagram for Business users allow you to have more control over how your audience engages with you.
Did your fashion boutique just get its newest arrivals in? Did you post a picture of some of the selections on your Instagram for Business account? You can tag the photo with shoppable tags that will link these very products to their listings on your site! This offers new chances to boost your sales conversions and streamline your product marketing. This new feature is especially beneficial to those who are retailing consumer goods.