Social Media Stat of the Month - Snapchat's Video Advantage
Snapchat is popular for its ability to foster quick and impermanent, highly visual communication between its users. It is also loved for its ability to overlay custom graphics on top of photos or videos that you take using the app.
According to this report by Bloomberg, Snapchat videos receive a collective 10 billion daily views. As video content grows more popular among social media users, adding Snapchat to your marketing regimen will help expand your ability to reach and appeal to your target audience.
Want to include Snapchat videos in your regular social media marketing routine but don’t want to spend too much time fussing over it? Here are some video topic ideas to get started:
- A day on the job – let your viewers see what they normally don’t see, such as your cooks preparing a lunch special in the kitchen, your stylist giving a haircut to a client, or your sales associates changing a window display to show off the latest products.
New products, menu items, or services offered? Show, don’t tell!
Have a business announcement to make? Take a video and tell your audience yourself.
Are you attending an event? Participating in one? Hosting one? Give your followers some up-close event coverage!
Redoing your business’s interior? Swapping some furniture or repainting the walls? Let your followers be the first to know with a video.
There are three main ideas to adhere to when implementing a Snapchat video marketing regimen for your business. First, stay consistent with posting and set up a schedule that you can manage (e.g., post every Monday, Wednesday and Friday). Second, be responsive to your audience and diligently engage with them through Snapchat picture, video, and text communications. Thirdly, use calls-to-action to entice your followers to engage with your brand beyond a quick video. Tell them to visit your site for more information, to sign up for an event, to order your new product online, etc. This will give them the opportunity to pay more attention to your brand.