How to Make Your Content More Readable
The digital era grants web users more opportunities to gain new information than ever before. A simple Google search on a specific topic can generate hundreds of results for readers to sift through.
If you want more people reading, watching, or listening to your content, you must consider the user experience first and foremost. In the context of written content, capturing the readers’ attention through well-structured formatting will aid in both an easier reading experience and will keep them on your site longer.
The following are some tips to make your site content more readable.
Let Your Readers Know What They’re In For
Before your audience starts delving into your latest content piece, let them know what it is about and why it contains information that is valuable to them. According to this study by Hubspot, webpage visitors are more likely to leave your content page within the first fifteen seconds if they feel that there is no value in engaging further. Make sure your content’s main ideas are relevant to your audience’s current sensibilities and are at least mentioned at the start of your newest blog post or video before diving into the more granular details.
Visuals catch the audience member’s eye, especially if the image is unique or particularly interesting. Using the right image or video clip can also help set the tone for your content piece. The primary goal with visuals is to stop social media users in their scrolling habits and entice them to look at your photo or graphic and make a decision to visit your content to learn more about your brand. Make sure your content never goes without visuals to accompany the words.
See those two bolded words above? That’s a header. Headers separate your information in a way that is easy to navigate. While some readers will follow your content paragraph by paragraph, there will be many who want to consume your content in a more “cut to the chase” fashion. For those seeking a quick piece to scan, headers aid them in finding it on your site and helps with your search engine results.
Keep it Brief
“Dwell time” refers to the amount of time that a visitor will spend on your site. According to Affiliate Marketer Training, anything below 30 seconds is considered poor dwell time and anything above two minutes is outstanding. Ideally, you should strive to create content that would take an average person two to three minutes to fully read.
Don’t Go Over Their Heads
Unless your target readers are the people who are already savvy about industry-specific terms, keep your language as simple and digestible as possible when creating content. If your content appears confusing, readers will likely leave your page. However, if you feel you must use more complex terms at particular points in your writing, do take the time to briefly define those terms to an audience who may not be familiar with them.