Social Media Stat of the Month - Facebook is the Millennial Marketing Magnet
Want to connect with more young adult customers? If so, you need to be using Facebook! According to the Data & Marketing Association’s 2017 Statistical Report, 77% of millennials will make a purchase, both online and in-store, after viewing a product on Facebook.
This shouldn’t come as much of a surprise, as Facebook is the world’s largest social networking site. The platform’s ability to seamlessly integrate messaging, live video and photos, and its compatibility with most major social media automation programs make it a desirable outlet for brands to produce engaging content for audience members. All of these features combined give Facebook the ability to keep your attention longer than any other network.
How should you use Facebook to reach younger audiences in your social media marketing campaigns? Here are a few quick tips to get started:
Feature images of your products and services frequently so that people can see what you are talking about in your text-based messages. Using visuals will also help your audience members better retain the information about a product or service your business offers.
Take time to figure out what kind of content your followers actually want to see by looking where they are engaging with your Facebook page the most. For example, if users are leaving more likes and comments on your videos than on your photos, that shows that they prefer one form of content over another. Use audience engagement as an insightful guide for your marketing campaigns so that you can reach your audience members and generate positive responses.
Give your followers a turn to produce content for you! Utilizing user-generated content (UGC) requires active audience participation and lets them have a spotlight moment with your brand. Methods for producing UGC can be as simple as having them submit a funny photo caption for a giveaway, hosting a poll or survey on your Facebook Page, or sharing a positive product review from a satisfied customer.
Use a social media scheduling software to help streamline your posting routine and erase the hassle of having to manually type out each photo caption, status update, or event reminder in real time. Don’t forget to check in on these pre-scheduled posts frequently, though, so that you can respond to any comments they generate in a timely manner.
Produce authentic content that your audience can connect with. Unlike Twitter, Facebook doesn’t have a short character limit. Write long-form, if necessary, when you want to tell a story about your business, provide educational information to your customers, etc.
Consider using paid advertisements for posts that are promoting your company’s products or services to help extend your page’s audience reach beyond your follower base. This will make sure that more eyes see the content you are producing and can help draw in new followers and customers.
Regardless of how you wish to connect with young adults, be sure to keep your efforts consistent. For example, if live videos are generating lots of positive feedback, then be sure to factor them into your marketing strategy on a recurring basis. The more effort you put into building a routine, the easier it will be to execute effectively.