Social Media Stat of the Month - Use Images to Make Messages Stick!
According to molecular biologist John Medina’s tenth “Brain Rule,” the average human brain will only remember 10% of a piece of information after three days if it is consumed through text only. However, if coupled with an image or other visual (graphics, charts, videos, etc.), the brain will retain 65% of that same information in the same span of time. Medina says that this is because our brains see each word as a collection of tiny pictures, and it takes longer for the brain to decode and recall the collection of small images rather than remembering a single photograph or video clip.
Though, in its original context, this statistic is not directly applied to social media marketing, it still serves as a valuable reminder to prioritize visuals in your promotional strategies. Coupling your text posts with visuals will help your followers remember important information that you want to communicate to them. For example, if you have an event coming up, be sure to post about it consistently with images so that they remember you are hosting something they may want to attend.
It is also worth remembering that relevancy is key. You want your images and your text to sync up on a conceptual level. If you want to alert your followers to the happy hour deals you are offering at your bar or restaurant, post an image of your specials being served at your location. This way the audience members can form a direct link between the message and the visual that supports it. However, if you are posting about a clothing sale and pairing it with a picture of a smiley face, that visual will not easily relate back to what you are saying.
Once you have your visuals aligned with your messages, keep it up! It doesn’t have to be a daunting task either. Here are some tips to make integrating more visuals into your social media marketing strategies an easy and efficient process:
Use a social media automation tool to queue up your text posts with their accompanying images ahead of time so you do not have to share each one manually. Remember to also schedule your posts to go live at peak activity times to ensure they receive the most engagements.
Take high-quality photos in real time with your smartphone so you don’t have to worry about lugging around expensive camera equipment, setting it up, and tearing it back down.
Start an Instagram account for your business if you haven’t already. Its interface allows you to integrate visuals with a text caption seamlessly.