Snapchat is an Emerging Social Engagement tool for Business
Across industries, businesses are increasingly turning to Snapchat to engage with customers and prospects. This past April, the company reported that its app experiences 10 billion daily video views. The app’s ability to share photos, broadcast short videos, and send messages in real time makes it the ideal micro-broadcasting system for an age where instant gratification rules all. The only caveat for some might be that the content sent to an individual disappears after a maximum of ten seconds and content posted to stories expires after twenty-four hours.
Snapchat stories allow brands to deliver fresh content to followers daily. Businesses may use this platform to interact with individuals or an entire follower base to show what a day on the job entails, the process behind producing a product, or demonstrate company culture. Here are some ways different industries are capitalizing on the advantages Snapchat provides them:
Business-to-business (B2B) companies primarily use social media to generate new leads. Snapchat’s photo and video sharing capabilities provide an ideal method for demonstrating products and services that a B2B company can offer a client. Remember, there’s a human decision-maker behind every business. If you engage them, your marketing efforts pay off.
Some productive ways that B2B companies can capitalize on Snapchat are: showing off new products, coupon deals, behind the scenes, and visual content introducing team members.
Fashion & Retail:
Fashion and retail companies can use Snapchat as an engaging digital bulletin board. Post content to stories to announce promotions and events, interact with customers, and alert shoppers to new merchandise in a visual manner.
Cosmetic goods subscription brand Birchbox uses Snapchat to track follower feedback by prompting followers to take a screenshot to react to their story. Since Snapchat only sends notifications for new snaps, messages, or when another user has taken a screenshot of your own content, tallying the number of screenshots proves an effective method.
Food & Beverage
Restaurants, coffee shops, fast food joints – no matter what sort of food service company you’re operating, incorporating visuals into your marketing strategy provides unparalleled advantages. Use Snapchat to offer exclusive deals to your customers, showcase your menu’s daily specials or most popular selections, demonstrate a specific process in your establishment’s daily operations, or use the app to interact with customers in real time.