Princeton Merchants Association

Our mission is to create a vibrant and sustainable local economy in Princeton by attracting, nurturing, and maintaining a mix of businesses that serve the economic, social and material needs of our community and make Princeton a great place to live and work.

Ways to Humanize Your Company on Social Media

For brands to be successful on social media, they must act like people engaging with other people. Engaging with your audience allows you to build stronger relationships and humanize your brand.  

Use everyday language  

There is no need for industry jargon or buzzwords on social media. You don’t need to impress anyone with your vocabulary. First, you must understand your brand’s personality so you are able to speak with customers; the rest will flow naturally.  

Make people the face of your social presence  

Instead of using your logo, consider using a face. Share photos of your staff so visitors can get a feel for who you are. They’ll be happy to know there are real people behind the scenes.  

Talk in first person  

Your social media accounts are being run by people, so make sure you talk that way! Use we instead of the name of the company.   

Share content in real time  

Make it a habit to spontaneously share content that isn’t on your content scheduler. Post current specials and sales occurring, or even things happening in the office.   

Be available and engage 

If someone is available to post regularly from your social media platforms, they should be able to respond back to people’s posts and comments. Small gestures can go a long way in building rapport.  


Social media is all about connecting with your audience. For a successful social media presence, you must humanize your brand!  

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