Princeton Merchants Association

Our mission is to create a vibrant and sustainable local economy in Princeton by attracting, nurturing, and maintaining a mix of businesses that serve the economic, social and material needs of our community and make Princeton a great place to live and work.

How to Create an Awesome Facebook Page for your Restaurant

Have you ever noticed how your favorite restaurants market themselves on social media? If you haven’t, here is the breakdown to guarantee your restaurant’s Facebook page will rock!  

Profile photo

  • Branded image or logo

  • Choose a photo that complements your restaurant

Cover photo 

  • Use a high-quality photo 

  • Include a caption 

  • Get some inspiration from these pages 

About section   

  • Contact information with correct website and phone number 

  • Hours of operation 

  • Price range and payment methods 

  • Hours of operation 

  • Description, history, etc.  


  • Post consistently with a variety of posts (texts, photos, links, etc.)  

  • Contests and giveaways

  • Encourage visitors to check in at your restaurant on Facebook  


  • Always respond back to comments 

  • Interact with fans as much as possible  

The key to a successful Facebook page is all about sparking attention and creating engaging, useful content. You want to make sure your social branding looks just as good as your food does! 

Social stat of the month 

According to Pew Research Center, over 75% of all Internet users use social media. If your customers are on social media, you should be too!  

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