Princeton Merchants Association

Our mission is to create a vibrant and sustainable local economy in Princeton by attracting, nurturing, and maintaining a mix of businesses that serve the economic, social and material needs of our community and make Princeton a great place to live and work.

First Steps; Choosing the Right Content to Share on Social Media

As we discussed in last month’s social media newsletter, social media is the latest and greatest way to boost engagement.  

For effective social media engagement, you must present the right content in the right social media context.  

Choosing the right content: 

  • Understand your audience 
  • Share only relevant, timely content 
  • 80/20 rule  
    • 80 percent of content should be entertaining and helpful  
    • 20 percent should be directly about business 
  • Quality over quantity  

Let’s take a closer look at the three different content types: 

  • Written  status updates, links to blog posts, creative headlines  
  • Visual – photos, videos, infographics 
  • Video – short form videos, webinars, tips & tricks  

According to Demand Metric90% of consumers find custom content useful. Don’t be afraid to jump right in and start using your own original content 

Want to take a step back and find out what social media platform is best for your business? Learn more about all the different social media tools.  

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