Princeton Merchants Association

Our mission is to create a vibrant and sustainable local economy in Princeton by attracting, nurturing, and maintaining a mix of businesses that serve the economic, social and material needs of our community and make Princeton a great place to live and work.

Social Video Apps Can Increase Engagement

Social video apps such as Periscope, Snapchat, Vine and Instagram Video are the newest ways to deliver content experiences. 85% of marketers believe video has had a positive impact on their business.

Learn more about social video apps and find the tool that works best for you.

A few ideas businesses can try out on Snapchat:

  • Coupons – Screenshot this for 25% off your next purchase
  • Sneak peek of new products and upcoming sales
  • Provide access to live events

Social stat of the month

According to Hubspot, 92% of marketers claimed that social media marketing was important for their business. Generally people are more trusting and receptive to messages on social media platforms; they are more likely to read your social media posts rather than seeing them as marketing messages.

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