Princeton Merchants Association

Our mission is to create a vibrant and sustainable local economy in Princeton by attracting, nurturing, and maintaining a mix of businesses that serve the economic, social and material needs of our community and make Princeton a great place to live and work.

Hilary Morris:

Hilary is a New Jersey Digital Mom. She is a pr pro, event planner, social media marketing consultant, blogger and influencer. Since 2007, she's been known in the social media world as "Mrs. Mo" for her now-retired NJ blog "Mrs. Mo's New Jersey." A short time after realizing the demands of her blogging services, Hilary left her teaching career (specifically middle school math) to tackle 2 rewarding yet demanding roles at once: motherhood and entrepreneurship! In 2009, a year after the birth of her first daughter, Hilary launched her business. Since then, she has become a local influencer, a mother for a 2nd time, an instructor & speaker, an Instagram addict, and a blogger again with a new fashion site for little girls, A Fancy Girl Must. Hilary is also a contributor to Child Star Style for the Hollywood Mom Blog.

In early 2012, Hilary also launched a Mercer, NJ area networking group for fellow entrepreneurs and small business owners. As a WAHM with only the occasional intern to help with client tasks, Hilary wanted to fill a void that was missing from her years as being part of a teaching staff. She missed the opportunities to brainstorm, collaborate and troubleshoot with colleagues. Simply called CoffeeTalk, the group shares business experiences, tactics, advice and helpful tips relating to current trends in business and marketing. More than a networking group, the members of CoffeeTalk are work colleagues and advocates of each other. For more info visit

PO Box 584   Princeton, NJ  08542

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