Princeton Merchants Association

Our mission is to create a vibrant and sustainable local economy in Princeton by attracting, nurturing, and maintaining a mix of businesses that serve the economic, social and material needs of our community and make Princeton a great place to live and work.


CoolVines is an award-winning wine, beer, and spirits retail business with a help wine enthusiasts, from beginner to expert, to feel confident in their wine selections. Voted Best of NJ by both New Jersey Life and New Jersey Magazine in 2009 and mentioned in a recent NY Times article: The recent vintage of shops can be found in pockets of wine enthusiasm around the country, including DomaineLA in Los Angeles, Terroir Natural Wine Merchant in San Francisco and CoolVines in Princeton, NJ.

Quality products are hand-selected from around the world, focusing on authentically made wines, starting at under $10, often from lesser-known winemakers that offer the best value possible for our customers. At both CoolVines stores and online, wines are arranged by how they taste and pair with food, rather than by country or grape.  This intuitive organization model offers wine lovers ease in finding the best selections for their needs in a friendly, non-intimidating atmosphere.  Our staff is knowledgeable, but more importantly, are passionate about what they do.

Also featured is a great selection of hand-crafted beers, small-batch specialty spirits and "cool" gifts for any occasion. Each location offers complimentary in-store tastings every Wednesday and Saturday as well as wine dinners and other fun events, which are listed on the CoolVines website,  CoolVines is independently owned and operated by NJ resident Mark Censits, with stores at 21 Spring Street, Princeton 609-924-0039, and 23 Elm Street, Westfield, 908-232-5050.  Open 7 days a week.

Hours:  Mon - Sat: 10 am to 9 pm, Sun: 12 pm to 7 pm

21 Spring Street, Princeton, NJ 08542   609-924-0039


PO Box 584   Princeton, NJ  08542

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