Princeton Merchants Association

Our mission is to create a vibrant and sustainable local economy in Princeton by attracting, nurturing, and maintaining a mix of businesses that serve the economic, social and material needs of our community and make Princeton a great place to live and work.

Chris Tyrrell

Chris Tyrrell is founder and CEO of OfferBoard, an investment platform that uses technology, big data and dating-style matching algorithms to help CEOs of growing companies raise capital and match investors with companies that interest them. OfferBoard’s proprietary, patent-pending systems leverage the technology and data of the Australian Small Scale Offerings Board, the world’s oldest small equities funding platform. Chris has more than 15 years of experience in entrepreneurship, financial law, technology and capital markets, having managed and founded two private technology companies and been involved in more than $20 billion of financing transactions. As an attorney, he specialized in asset-based finance at the Wall Street law firm of Cadwalader, Wickersham & Taft. Before founding OfferBoard, Chris served as manager of Nehemiah Investments, a venture-focused family office in Princeton, New Jersey.

 Chris is global advocate for crowdfunding, serving as chairman of CrowdFund Intermediary Regulatory Advocates (CFIRA), the leading advocacy organization for the securities crowdfunding industry in the U.S.  He is a non-executive board member of the Australian Small Scale Offerings Board. He was also a delegate to the Third Global Entrepreneurship Summit.

Chris is a graduate of the University of Texas and the University of Virginia School of Law.


Kathleen Coviello

Kathleen Coviello is the Director of the Technology & Life Sciences Division (TLS) at the New Jersey Economic Development Authority (EDA). She is responsible for working closely with the emerging technology and life science companies and investors in the state and delivering the various Edison Innovation Fund products to this community.  She joined the Authority in August 2005 as a program manager.

 Under Ms. Coviello’s direction, the EDA has delivered over $600 million in direct investments, business incentives, tax credits, and venture fund investments through the Edison Innovation Fund.  Coviello’s related accomplishments include crafting, for the first time at the EDA, financing instruments in the form of subordinated convertible debt with warrants to support the NJ technology community and the EDA’s conversion in several portfolio companies to be a preferred stock holder. She has also assembled and runs several technology advisory boards comprised of private sector industry specialists, which supports the EDA’s commitment to a public private partnership.  She lead EDA’s work with the NJ Pensions Division to, for the first time in NJ, earmark pension investments to NJ based investments in NJ Venture Funds and companies, via the NJ Direct Investment Fund.  During her tenure, the TLS division rolled out the EDA’s green technology initiatives; NJ’s first accelerator- TechLaunch was established; Federal SSBCI funds were deployed into several regional venture funds; and NJ’s Angel Tax Credit Program was launched.  Coviello also oversees the management of EDA’s Commercialization Center for Innovative Technologies (CCIT), an internationally recognized 46,000 square foot, leading life science incubation facility.

Ms. Coviello received her undergraduate degree in Business Administration from Albright College in Reading, PA, and she received her Masters in Business Administration with a specialization in Finance from LaSalle University in Philadelphia, PA.

PO Box 584   Princeton, NJ  08542

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