Social Media Stat of the Month - Boost your purchases with Pinterest
When discussing social media marketing, Facebook, Twitter, Instagram, LinkedIn, and Snapchat are all common topics. While those five platforms can serve as a solid foundation for a robust social media marketing regimen, you may be overlooking Pinterest’s influential power when it comes to consumer purchasing decisions! Using Pinterest to boost your product marketing could reap desirable rewards.
According to an April 2017 report released on Pinterest’s website, 87% of users (called “Pinners”) bought something because of content on Pinterest. This could largely be attributed to the fact that Pinners search content on the site by topic or keyword, rather than specific retail products. For example, if someone is searching for “designer dress,” your boutique might show up and alert them to your online collection.
If you still aren’t convinced, consider these other statistics from the report:
- 55% of all users use Pinterest as a shopping platform regularly.
- 50 million Pinners shop across multiple categories. The three most popular industries shopped on Pinterest are home goods (28 million Pinners), hair & beauty (23 million), and apparel (21 million).
In 2016, nine out of ten campaigns saw incremental sales boosts from Pinterest, 5x more in-store sales per impression (each time an ad is displayed on a web page) than the industry average, and 10x more in-store sales for new customers than existing customers. This means that Pinterest has proven itself an effective sales conversion platform not only for online customers, but also those shopping at brick-and-mortar locations.
Pinterest is a platform that fosters a strong online shopping culture. Those who work in retail and/or have an e-commerce presence should consider using Pinterest to boost sales and brand awareness when planning their next campaign.