Social Media Stat of the Month - You Better Be YouTubing
Does your business benefit from visual-intensive marketing efforts? Do you incorporate video into the mix? If not, make it a goal to put a heavier focus on video content in your marketing plans for 2017. Specifically, consider YouTube as the host platform.
Why YouTube? Here are some enticing factoids from their most recent statistics report:
- YouTube boasts over 1 billion users which accounts for almost one-third of all Internet users.
- Users watch hundreds of millions of hours on YouTube and generate billions of views daily.
- YouTube and YouTube mobile reach more 18-49 year-olds than any cable network in the United States.
It’s clear that YouTube has given traditional television networks a run for their money, and the best part is that you can create any content that you want, when you want it, and where you want to upload it on your YouTube channel at no cost to you. They even have a live video platform that you can use to engage with viewers in a way similar to Facebook and Instagram’s popular live plugins. If you are still considering adding live video to your marketing strategy, take a look at last month’s tips for live video marketing.
Video is the best way to demonstrate a new product, service, or other interesting aspect of your business with a large follower base. It allows people to digest the information either passively or actively, and certain platforms like YouTube invite engagement opportunities with your audience by allowing comment and messaging features.
So, what are you waiting for? Get out there and create some videos!