Crafting the Perfect Tweet
With a 140 character limit, Twitter is perhaps known as the most limiting of all social media platforms. In recent years, Twitter has also shifted to a more news-intensive focus, enabling journalists, celebrities, and other prominent media personalities to release quick updates to millions of potential viewers at the press of a button.
From a social media marketing standpoint, Twitter’s limitations might seem rather intimidating. However, there is nothing to fear, as there are ways to make the most out of the platform’s limited writing space.
Here are some tips to help you craft the perfect tweet:
If you have an image that can accompany your tweet, make sure to include it! This will make your post stand out and catch your followers’ eyes as they scroll through their feeds. Twitter previously counted images as part of the 140 character limit, but they have recently eliminated this rule. Now, you can include 140 characters plus a picture.
Not only will this allow your post to catch more eyes, but it will also enable you to speak less and show more. If you are posting an image to your Twitter feed, have the text serve as an image caption that may explain something in the picture that the picture cannot say on its own.
At this time, links on Twitter still count toward the 140 character limit. While links can encroach on your typing territory, they do provide another opportunity to speak less and show more. Briefly describe the link you are providing without dishing the complete details.
Hashtags are a must if you want your brand to participate in particular conversations or attract targeted audiences. However, they can also be taxing on your character real estate. One way to combat this is to hashtag the words you are using in a sentence. Instead of “New dinner menu is now available! #Dinner #food #menu,” you can say “New #dinner menu is now available, come by our #Princeton location and try it!”
While this is not always necessary, it is especially useful in longer tweets where every space, letter, and punctuation mark counts. It allows you to seamlessly insert tags into your post without having to waste time setting them up afterwards.
Be timely and engaging:
Due to the fact that Twitter has shifted to a more news-intensive focus, this makes it a great bulletin board for you to post brand-centric updates for your followers. Twitter users are scrolling through their feeds looking for quick information to digest. Use your tweets to provide a fast alert to your audience regarding any changes in your business, a new product, a menu special, a shift in hours, etc. This way your followers will always stay up to date with you.
Another way to further your engagement on Twitter is to create a poll. You can create a formal poll, or you can ask followers to like or retweet a message as a way of answering a single question. For example, if you are considering offering a new menu item at your restaurant, try sending out a tweet that says “Retweet this if you want to try all the new soups we’re thinking of adding to our menu.” This way, you can gauge your followers’ interest level regarding a new business development and expand your brand’s presence beyond existing followers.
Post at the right times:
Believe it or not, there are best times for posting your content on Twitter. A recent study from CoSchedule reported that the best times to tweet are between 12-3pm and at 5pm on weekdays. Typically, these times align with hours when many professionals are on lunch breaks or leaving the office. Posting at these times has the potential to greatly increase your reach with your followers and ensure that they are noticing your content.
If you find it too troublesome to constantly maintain your own Twitter account or Facebook page, consider implementing a content automation software tool to help you with that. Popular solutions for this include platforms such as Buffer and HootSuite. These allow you to schedule your postings in advance so that you can focus on your other business activities and know that your social media is taken care of.