Social Media Stat of the Month - Good Customer Service = Good Referrals
Social media is perhaps the fastest way for brands to gain exposure through word-of-mouth reputation. If your product, menu item, etc. grabs the interest of a notable influencer in a specific industry, you will certainly notice a spike in site visits or sales. However, those influencers often only present flash-in-the-pan opportunities and those spikes in brand exposure do not always lead to a sustainable boost in popularity or recognition.
What is the best way to retain customers and steadily grow a following? Earn your audience’s trust. According to this statistic from DreamGrow, 71% of consumers who have a good social media service experience with a brand are likely to recommend that same brand’s products or services to others. This creates an organic chain of positive, true stories from customers expressing a satisfaction with your business and its practices.
With this in mind, do not treat your social media presence as a quick and easy marketing hub. Think of it as a virtual customer service desk. Invite your followers and customers to engage with you directly through your social media accounts and diligently check your messages! If the customer or audience member enjoys their experience in communicating with you, that will heighten their positive perception of your brand and increase the amount of referral traffic to your site and social media pages.
While connecting with influencers provides a great path for generating buzz, building honest and earnest relationships with customers directly is what will sustain their engagement with your brand. Be willing to work with those who engage with you and treat their satisfaction with the highest priority. Through cultivating this strong sense of trust among your following, your reputation will speak for itself.