Social Media Stat of the Month: Boost Your Engagement by 80% Using a Call-to Action
Have you been desiring more engagement with your audiences over social media? Posting frequently does generate interest, but that method often falls prey to users passively consuming content without interaction. According to this infographic provided by Mainstreethost, including a call-to-action pin in your profile often results in an 80% increase in follower engagement.
In case you’re unfamiliar with the concept, MarketingTechBlog describes a call-to-action as a clickable option on the screen that drives the reader to engage further with a brand. This could be anything from a “Shop Now” prompt on your homepage, or a “Contact Us” button, to asking your visitors to complete a survey.
By prompting users to directly connect and interact with your brand’s social pages, you’re giving them the power to take initiative and connect with you. By clicking the “Shop Now” button, users feel they made the decision to purchase, rather than feel bombarded by impersonal posts on their feeds.
By incorporating calls-to-action in your marketing strategy you can guide your followers to interact with your company in the way you most desire and significantly increase your audience engagement.
Here are some tips for creating effective calls-to-action:
Simple is Superior:
Try to keep the call-to-action as simple as possible. The user needs to be able to read and understand the prompt quickly. The more the visitor has to read, the less engaged he or she will become. To retain engagement, be concise and clear with what you are asking the user to do.
Don’t get too creative with your call-to-action text. Instead, take a straightforward and direct approach. “Learn More” or “Get the Latest Updates” are simple and directly inform the reader what following the call-to-action prompt will lead to.
Is your business running a promotion right now? Do you offer a special discount for first-time customers? Let the users know! Instead of “Shop Now,” rephrase it as something like “First-Time Customers, Save 15% by Ordering Today!” This shows that you value new customers and want them to form a relationship with your brand. There is a value communicated and shared.
Large-scale social media giants such as Facebook already have call-to-action options available. Simply log onto your business’s page and set one up that best suits your business’s desires for improving audience engagement. This will improve conversion rates and direct your target audience to go where you want them to go.