Text Advantage - SMS Messaging as a New Marketing Powerhouse?
Rather than turning to Twitter or Facebook, many businesses have started implementing text messaging as their promotions powerhouse.
Here are some good reasons why you should consider launching your own SMS marketing campaign for your business:
Not Everyone Uses Social Media – Though over one billion people use social media worldwide, the fact of the matter is not everyone does. However, there is a good chance that many non-social media users have a smartphone. Integrating SMS into your marketing strategy will be the best way to reach these people.
Some People Have Social Media but Rarely Use it – There are people out there who have social media accounts yet only log in occasionally. These people are passive followers and are not actively engaging with brands’ accounts. In this case, sending out SMS messages guarantees even the passive user will receive your content.
More Visible Updates and Notifications – SMS marketing will ensure that the user sees what you want them to see. Rather than just releasing a statement on a social media platform for users to discover on their own, a text message will cause the users’ phones to set off an alert to inform them that a message has arrived. This increases brand visibility in ways that social media cannot.
Do's and Don'ts for SMS Marketing
Before deciding to embark on your own SMS marketing campaign, make sure that your strategy is one that is courteous to the audience. This infographic provides some great suggestions for creating an effective SMS marketing campaign.
Some important points to keep in mind:
• Be clear and concise in your SMS message. Tell your audience what you want to tell them – no flare.
• Only send messages to your audience with their permission. Have them sign up for a messaging list.
• Pay attention to how frequently you send out messages – the more your SMS habits look like spam, the less receptive people will be.
• Text your followers during normal business hours.
• Have an important reason to send them a text message – promotions, change in business hours, etc.
Following these tips will aid in creating a successful SMS marketing strategy that can be used to elevate brand visibility and increase audience engagement rates. Texting allows a business to extend beyond the limitations of social media marketing.
SMS marketing will assist in cultivating a broader following for your business. Keep in mind that the focus is to use this platform to augment the reach of only the most pertinent and important messages. Courtesy should be the first priority when it comes to implementing this marketing method.