Social Media Stat of the Month: Instagram is the Engagement King
According to this article by SproutSocial, Instagram ranks highest as the best brand engagement platform in social media. This shouldn’t come as a surprise, since it is one based on visual appeal with plenty of features for social and interpersonal interaction such as liking, commenting, tagging, and direct messaging.
Instagram generates a per-follower engagement rate of 4.21%. Compare that to Facebook and Twitter at less than 0.1% per follower.
Instagram is no longer just a photo stream. Consider as you post that you need to actively communicate with your follower base. Reply to any questions, comments, or concerns raised by your audience in your photo comments and be sure to respond to any direct messages in the account inbox.
With this in mind, invest in developing higher quality content for your Instagram accounts. If your business does not have an active Instagram account, consider launching one to broaden your audience reach. By improving the user experience for your followers, you should enjoy the benefits of higher engagement rates.