Engaging Your Customer Base with Instagram Stories
Recently, Instagram introduced its own take on Snapchat’s popular “story” platform. For those who are unfamiliar with the concept, a story is a collection of impermanent photos that disappear after twenty-four hours. With Instagram, these types of pictures appear fixed at the top of the user’s newsfeed.
Businesses that manage their own Instagram accounts value the platform’s ability to create strong visual appeal and enhance brand identity. Blending permanent photos with temporary ones, however, might create some confusion.
So, how does one decide on content best suited for Snapchat versus Instagram? Springboard Public Relations says that Snapchat’s platform best caters to the individual user seeking to use temporary photography as a means of communication. With Instagram’s 400 million active users, the potential to create widespread reach with impermanent content is greater and can serve to enhance your brand’s values and culture that has already been established through photos that are permanently uploaded to your profile. For business purposes, it tops Snapchat as a promotional tool.
With that in mind, save the photos that best illustrate your brand’s value for permanent upload. Use the story feature to promote events, illustrate smaller aspects of your business, or to add a new dimension to your Instagram marketing efforts. Think of it as the icing on the cake!