How to Make Pinterest Work for Both B2B and B2C
Businesses create their own Pinterest accounts to share images with people who are connected to them. This is similar to Twitter and Facebook in that it provides users with content they will want to read and share.
Pinterest is actually great for your businesses – according to an infographic published by Salesforce Marketing cloud, 93 percent of pinners use the site to plan purchases.
Many think Pinterest is just something for B2C companies, but there is definitely opportunity for B2B as well! Learn more how you can start making Pinterest work for your company:
Focus on captions
If you are sharing a recipe, don’t just write the name of the recipe. Discuss how delicious the food is and describe all the details of each ingredient. If you’re sharing a product, make sure the reader knows all the benefits of the product and include the price.
Make sure you include relevant keywords and hashtags in your pins so they appear higher in search results. Adding the URL in the description of your pin will drive traffic back to your website.
Organize your boards
The more specific your board titles, the better! This will help you appear in relevant search results. If you’re a business that is always getting new items in stock, it may be a good idea to have a ‘New Arrivals’ board.
Get a ‘Pin It’ widget on your website so people can pin your pictures easily. Websites like WordPress have a plug-in that you can download.
Infographics are a huge hit right now and you can find them all over Pinterest. If your company has data that can be visualized and put into an Infographic, that would be perfect for Pinterest.
Utilize group boards
When you create a collaborative group on Pinterest, other pinners can add their own pins to your group board. This is a great way to form connections while promoting your brand at the same time. You can invite people to pin on any of your boards and this will help grow your following.