Using Instagram to Promote Your Business
Businesses have been flocking to Instagram more than ever! It has become one of the most popular social media platforms for companies since it allows users to share stories on a visual, creative platform.
Instagram is an image and video driven platform with a great hashtag search mechanism. Using hashtags allows for more engaging posts. In 2015, the average Instagram viewer liked at least one post per day. If you aren’t on Instagram yet, these tips may help you get started:
Create powerful posts
You’ve heard the phrase: a picture is worth a thousand words. Wishpond reports that 90 percent of information transmitted to our brains is visual. Let’s take advantage of this fact and use it to the best of our ability.
A great way to build a system of sustainable, quality posts on Instagram is to establish a scheduled posting routine. According to Forbes, the average brand posts 1.5 times per day.
While posting every day might not be manageable for every business, the next best option is to create a dedicated schedule that allows your business to post consistently on specific days of the week. For example, if you can’t afford to post every day, post new content on every Monday, Wednesday, and Friday – and stick to it!
Also try balancing fun images with pictures from your business. Here are some suggestions on how to accomplish this:
· Post images of your staff in action
· Have pictures show the process behind developing a finished product
· Feature pictures of your brand at community events such as local vendor shows, markets, community functions, etc.
· Include pictures of famous quotes that reflect your business and its core values
Don’t discount the power of captions either! Instagram captions can serve as an effective micro-blogging tool. If your business is involved in creating or distributing consumer goods, take a picture of one of your products’ featured ingredients, and use the caption as a platform to educate your followers on its unique properties, health benefits, etc.
Run giveaways and promotions
Entrepreneur says that 70 percent of Instagram users have participated in at least one contest that used a hashtag. Engage your audience with regular opportunities to share their own pictures and comments.
You can run Instagram-based promotions by asking users to repost with a specific image and custom hashtag in order to enter the contest. Then, search the hashtag and pick the contest winner from there. Promotions like this will get people talking about you and drive more visits to your profile.
According to Kissmetrics, 41 percent of Instagrammers say they follow, or would follow, a brand to take advantage of perks and giveaways – so why not give them an incentive!
Cultivate a following
With hashtags, you can access and interact with others who have similar interests to you and your business. If your profile is public, then the posts can be accessible to anyone who shares your interests.