Staying Ahead of the Curve – How to Keep Up with the Ever-Changing Social Media Landscape
While social media has proven itself an essential asset to any brand’s marketing campaigns, many companies are hesitant to embrace the phenomenon fully due to how frequently platforms change. Facebook, Instagram, and Twitter are no longer the same as they were even a few years ago. New features and frequent introduction of other, younger networks can seem rather overwhelming at times.
Fear not! Constantly staying up to date and in line with the newest social media trends is not as intimidating or time-consuming as it may seem. Using new social features will allow you to engage with your followers even more than before and could promise some enticing returns for your business.
Here are some tips to expedite mastering new social media platforms and features:
This is perhaps the easiest and most obvious way to learn about a new social media feature. Is there a friend, family member, colleague, or employee that you perceive to be savvy with social networks? Ask them to give you a crash course in the new feature so that you can see it in action firsthand.
There are many news publications online that cover new developments in social media - two notable sites are SocialTimes and Mashable. These sites employ reporters that cover social media news almost exclusively. What is Facebook introducing next month? Will Instagram be making a big change to its interface soon? You’ll be the first to know about these types of topics by reading these columns.
A quick Google search can also help with this, especially when wanting to know more about features that already exist. Want to learn how to master Facebook’s live video streaming? Typing in “how to use Facebook live video” in your search bar can yield some helpful resources.
Learn by Doing:
The best way to master any new social media feature or platform is to actively use it. As you continue to use these plugins more and more, you’ll start getting a better hang of how they work. If you would like to experiment with these features in private, one way to accomplish that is to create a separate account for your own personal use. This account wouldn’t be to add friends or share content. It would serve the purpose of giving you a space to practice social media without it spilling into your personal social activities. You’ll be able to master these features behind figurative closed doors.
Keep it Up:
Once you’re comfortable with new social media innovations and features, get ready to use them! However, once you’ve started, make sure you have a plan to integrate similar content in the near and distant future. Stick to using these plugins and make sure that releasing content through them isn’t approached with a “one and done” perspective. Provide consistency, give your audience a reason to check in with your accounts, and you’ll increase both your brand’s engagement rates and follower appeal.