Create Content that Your Readers Actually Want to See
Creating quality content is essential to executing successful marketing campaigns. Whether you’re blogging, writing website copy, or shooting video, it’s something that you need to have in your promotional arsenal. Businesses that implement effective content marketing see enticing results such as 7.8 times more site traffic, 82 percent more positive reactions from customers, and an increase in leads for a fraction of the costs involved in traditional marketing. Sounds simple enough, right?
However, content marketing isn’t as simple as writing a blog post and placing it on your company’s website. If your target audience isn’t showing interest, then the content isn’t serving them. In return, you aren’t benefiting either.
To get started with improving your content marketing, consider the following:
Make it Personal, Keep it Professional
Focus on creating content that is interesting and ties your followers to the business on a personal level. Give them insight into the company’s history, who the employees are and what they do, or perhaps some detailed information on specific products or components of the day-to-day operations that your customers might not know about. This way, you can establish yourself as an authority in your industry and educate your audience in a more casual and entertaining fashion.
Assess through Observation
Have you already been blogging and/or operating social media for your business for a while now? Go through your old posts and see which ones received the most responses from your followers. Examine which blog posts had the most views, which Instagram posts had the most likes and comments, etc. Those will help guide you in realizing what content your audience reacts to the most. This will help you in directing future content released under your brand’s name. If you want, you can even ask your followers to give their input on what they would like to see next.
Once you have your content marketing regimen refined and refocused, stick to a schedule. Having a consistent flow of new content will keep your audience coming back for more. For example, many successful YouTubers follow a consistent upload format and most have agreed that consistent content upload schedules have contributed greatly to their success. By removing uncertainty in your audience, they will know when to expect new content from you.